Did You Hear About Your Neighbor?

1965 Broadway #11A, New York, NY

CONTRACT SIGNED NEAR ASK DESPITE NEEDING A GUT RENOVATION AND BEING OFF-MARKET

We represented 11A for sale at the Grand Millennium - a 1,900 sf 3 bed 3 bath with partial Lincoln Center views and southern exposure. We negotiated a near asking cash offer despite being off market and in need of a gut renovation.

Here’s how we did it…

The listing was asking $3,495,000 and After a deal at $3,200,000 fell apart in November, the owner asked us to pull the apartment from the market 😞 and to get GC bids to renovate, with the idea of doing work and then coming back on at a later date 

Knowing that this would take time and that the market had started to pick up steam in the fall, we raised the price of the apartment $150,000 to $3,650,000 - a full $450,000 increase over our last accepted offer - with the idea that we could still promote the property off market while we were reviewing GC bids.

We also specifically said in the off-market copy that the seller would still sell at full ask and invited brokers to bring buyers and bids. 

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Our Marketing exposed the property to over 9,000 buyers' brokers over multiple blasts, and received over 2,500 opens

With almost no inventory in 3 bed condos near Broadway in the west 60’s and still having a listing with beautiful “bones” we continued to market and show every request and push for offers knowing the clock was ticking 

After 2 weeks off the market we received a strong cash offer which we only had to counter slightly to make the deal.  Our patience, faith and persistence paid off! 

The closing is in 2 weeks and our clients are thrilled and putting the funds to good use in the purchase of a larger unit. 

We can put this kind of enthusiasm and persistence to work for you!   

This is our 20th sale in 20 years working in the building 

We know how to sell the building and the area and what buyers need to hear to pull the trigger

Give us a call at (917) 905-2878 or email [email protected] to start your successful sale story today! 

Rick Kelly

Work With Us

Call us today to schedule a consultation to sell or a private showing.